Real estate has always rewarded the agents who adapted first. The ones who embraced the MLS when others resisted. The ones who built a Facebook presence when it still felt optional. The ones who started shooting property videos before everyone else caught on. Right now, we are at one of those moments again — except this time, the window is closing faster than any of us realize. That was the core message from Michael Thorne, Inman News AI Award winner and practicing real estate agent from Vancouver, Canada, who joined us for last week's ROGPH Primetime session. He spent an hour showing our brokers and agents not just what AI is, but exactly how to put it to work today. Here are the lessons every ROGPH agent should take away.
Code of Ethics, Prohibited Practices, Penalties, and the Complaint Process
End-to-End Walkthrough from Buyer Inquiry to Title Transfer, What to Prepare, and Common Mistakes to Avoid
Digital Marketing, Video Tours, Negotiation, Local Market Analysis, AI Tools — The Modern Skill Stack
Step-by-Step DHSUD Registration Separate from PRC, Common Mistakes, and Processing Timeline
Lead Sources, Social Media Strategy, Referral Systems, Sphere of Influence, and Open House Tactics for the Philippine Market
Franchise vs. Independent Brokerage: Lead Generation, Brand Credibility, Tech Tools, Training, and Cost Comparison
Units Needed, Accredited Providers, Renewal Timeline, and What Happens If You Miss the Deadline
Commission Structures, Split Models, Franchise vs. Independent Income, and Realistic First-Year Expectations
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